This artist is featured in:
Justin Paul, Jack Doyle Smith, Javier Suarez and Andy Lum
Retro-pop electro enthusiasts from San Francisco and Seattle. Releases to-date include Party Talk and Nausea.
In the cold and dreary winter of 2009, alone in his bedroom and hidden from the darkness of the world outside, Justin Paul Vallesteros had begun working on something that would change his life forever. What began as a couple notes played in experimentation soon transformed into vibrant melodies that soon shook Vallesteros’ musical foundation to the core. Guitar chords laced over pulsating synth melodies and drum rhythms were a departure from Justin’s previous work; he began to create the dreamy nostalgic pop music that is Craft Spells.
Justin is a California native who now finds residence in the mid-size town of Stockton, the heart of California. Craft Spells is the epitome of the recent uprising of the DIY music scene. Coming from a place not known for its musical history or impact on music culture it seemed destined for Craft Spells to stay as a bedroom pop project with no final destination in sight. But soon the sheer amount of blog volume his work began to generate was unimaginable. Sites like Weekly Tape Deck, Pasta Primavera, No Modest Bear and Pitchfork’s Forkcast took notice and thus began the never ending worldwide posting and re-posting on blog after blog of Craft Spells. It's been a story of increasing success ever since then ...